Series: Meet the Makers behind The Book Resort

Founder Spotlight: Claire Brett of Dublin Herbalists

Continuing our series on the incredible female entrepreneurs behind our favorite products, we sat down with Claire Brett. As a qualified Herbalist and Naturopath, Claire has turned a passion for plant-based healing into one of Ireland’s most beloved skincare brands: Dublin Herbalists. Now based in the heart of Tipperary, her products bring a touch of natural luxury to our curated gift boxes.

From Dublin Roots to Tipperary Fields

Claire, the name "Dublin Herbalists" has a bit of a story behind it, doesn't it?
It does! I am originally from Kildare but spent many years in Dublin, where the business was born. I later married a man from Mullinahone and moved to Tipperary, taking the business with me. So, it is truly Dublin Herbalists, handmade in Tipperary!

How did you transition from Naturopathy to a full-scale skincare brand?
After I finished my studies and set up as a Herbalist and Naturopath, I started making creams on the side for clients. It began flourishing as a business in its own right quite quickly. I’ve always wanted to work for myself, so I leaned into that creative freedom.

The Philosophy of Facing Challenges

What is the biggest challenge you face as a founder?
The digital aspect of work today is a huge learning curve. It touches every part of the business, so continuous upskilling is a must. When challenges arise, my secret is to face them head-on. Oftentimes, the things I don’t love at first—like admin or technical hurdles—become easy once I’ve understood them and done them a few times.

Balance and Self-Care

How do you find balance while running a business and raising three children?
Flexibility is what I love most. No two days are the same. To take care of myself, I do 2-3 Pilates classes weekly, eat well, and I am a big believer in making many, many lists to keep my head clear!

"Find your niche and your passion, figure out your competitive edge, and just start. Fear and overthinking are the enemy."

How to Support Local in 2026

What is the best way for people to help small Irish businesses thrive?
Buy as local as you can and seek out Irish websites directly. Beyond purchasing, simple actions like sharing a post on social media or leaving a comment help spread the word more than you might think. We are so thrilled to supply products for The Book Resort’s gorgeous gift boxes—it’s a business that spreads such joy!

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The Book Resort Team x